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Winning the marketing war: a field manual for business leaders / by Michaelson, Gerald A. Publication: Delhi : Macmillan India , 1999 . xviii,638p. ; Date: 1999 Availability: Items available: Kuvempu University Library (1),

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Winning the marketing war: a field manual for business leaders by Michaelson, Gerald A. Publication: Delhi: Macmillian India, 1999 . xv,282p. Date: 1999 Availability: Items available: Kuvempu University Library (1),

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