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Business ethics:new challenges for business schools and corporate leaders / by Peterson, Robert A. Publication: New Delhi : Prentice-Hall of India , 2005 . xv,621p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

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Wiley international encyclopedia of marketing: Vol.1: marketing strategy by Peterson, Robert A, Publication: Chichester: 2011 . xv, 239p. Date: 2011 Availability: Items available: Kuvempu University Library (1),

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