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Marketing and branding:the Indian Scenario / by Ramesh Kumar, S. Publication: New Delhi : Pearson Education , 2007 . xviii,391p. ; Date: 2007 Availability: Items available: Kuvempu University Library (1),

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Conceptual issues in consumer behaviour:Indian context / by Ramesh kumar, S. Publication: New Delhi : Pearson Education , 2006 . xii 300p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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