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Marketing: concepts and cases. by Etzel, Michael J. Publication: New Delhi : Tata McGraw-Hill , 2004 . x,246p. . Date: 2004 Availability: Items available: Kuvempu University Library (6),

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Management of a sales force / by Spiro, Rosann L. Publication: New Delhi : Tata McGraw-Hill , 2007 . 297p. ; Date: 2007 Availability: Items available: Kuvempu University Library (1),

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