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Marketing:comcepts and strategies / by Pride, William M. Publication: New Delhi : biztantra , 2005 . xLi,407p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

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Marketing foundations by Pride, William M. Publication: South-Western Cengage Learning, 2009 . xxi, 521 p. ; 26.7 cm. Date: 2009 Availability: No items available:

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