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Marketing research by Luck, David J. Publication: New Delhi: 2006 . xvii, 683p. Date: 2006 Availability: Items available: Kuvempu University Library (1),

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Legends in marketing : by Zaltman, Gerald Publication: London : Sage Publications India, 2018 . Vol. 1: xlvii, 471 p.; Vol. 2: xxxii, 309 p.; Vol. 3: xxxiv, 427 p.; Vol. 4: xxviii, 271 p.; Vol. 5: xxiii, 434 p. , Vol.1: Planned social change and the diffusion of innovation Vol. 2: Zaltman metaphor elicitation technique Vol. 3: Consumer behavior research Vol. 4: Marketing management Vol. 5: Markeitng theory Date: 2018 Availability: No items available:

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