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Ultimate CRM handbook: strategies and concepts for building enduring customer loyalty and profitability / by Freeland, John,G. Publication: New Delhi : Tata McGraw-Hill , 2003 . xx,384p. ; Date: 2003 Availability: No items available:

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How to succeed at retail: winning case studies and strategies for retailers and brands / by Lincolon, Keith. Publication: London : Kogan Page , 2008 . 615p. ; Date: 2008 Availability: Items available: Kuvempu University Library (1),

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Fashion brands: branding style from Armani to Zara / by Tungate, Mark. Publication: London : Kogan Page , 2006 . xxxvi,252p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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Retailization: brand survival in the age of retailer power / by Thomossen, Lors. Publication: London : Kogan Page India , 2006 . x,221p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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Strategic brand management: building, measuring and managing brand equity / by Keller, Kevin Lane. Publication: New Jersey : Pearson Education , 2008 . vi,319p. ; Date: 2008 Availability: No items available:

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Darwin`s brands: adapting for scuccess. by Halve, Anand. Publication: New Delhi: Sage Publications India, 2012 . xvii, 168p. Date: 2012 Availability: No items available:

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Darwin`s brands: adapting for scuccess. by Halve, Anand. Publication: New Delhi: Sage Publications India, 2012 . xvii, 168p. Date: 2012 Availability: Items available: Kuvempu University Library (1),

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Darwins brands: adapting for scuccess. by Halve, Anand. Publication: New Delhi: Sage Publications India, 2012 . xvii, 168p. Date: 2012 Availability: Items available: Kuvempu University Library (1),

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Darwins brands: adapting for scuccess. by Halve, Anand. Publication: New Delhi: Sage Publications India, 2012 . xvii, 168p. Date: 2012 Availability: No items available:

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Strategic brand management for B2B markets: a road map for organizational transformation. by Sarin, Sharad. Publication: New Delhi: Response Books, 2010 . xix, 262p. Date: 2010 Availability: Items available: Kuvempu University Library (1),

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Strategic brand management for B2B markets: a road map for organizational transformation. by Sarin, Sharad. Publication: New Delhi: Response Books, 2010 . xix, 262p. Date: 2010 Availability: No items available:

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New strategic brand management: advanced insights and strategic thinking by Kapferer, Jean-Noel. Publication: New Delhi: 1992 . xvi, 492p. Date: 1992 Availability: Items available: Kuvempu University Library (1),

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13.
Advertising media planning : by Kelley, Larry D. Publication: New York: Routledge, 2015 . viii, 351 p. ; 22.9 cm. Date: 2015 Availability: No items available:

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