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Rural marketing: focus on FMCG by Chetna, Priti. Publication: New Delhi: 2016 . 2016 Date: 2016 Availability: Items available: Kuvempu University Library (1),

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Impact of marketing mix strategies of healthcare FMCGS on promotion of loyalty in rural customers: by Pradeepa, M Publication: Shankaraghatta: Kuvempu University, 2019 . xvi, 290 p. ; Date: 2019 Availability: No items available:

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