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Principles and practice of social marketing: an international perspective by Donovan, Rob. Publication: Cambridge: 2010 . xix, 504p. Date: 2010 Availability: Items available: Kuvempu University Library (1),

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Understanding digital marketing: by Ryan, Damian Publication: London: Kogan Page, 2017 . xxxv, 424 p. ; 23.4 cm. Date: 2017 Availability: Items available: Kuvempu University Library (1),

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Definitive guide to strategic content marketing: by Dzamic, Lazar Publication: London: Kogan Page, 2018 . xxii, 266 p. ; Date: 2018 Availability: Items available: Kuvempu University Library (1),

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