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1. Services marketing:integrating customer focus across the firm / by Zeithaml, Valarie A. Publication: New Delhi : Tata McGraw-Hill , 2005 . vi,277p. ; Date: 2005 Availability: Items available: Kuvempu University Library (3),

2. Marketing in service industry : by Chaudhary, Arvind Publication: New Delhi: Random Publications, 2018 . v, 289 p. ; 24.1 cm. Date: 2018 Availability: Items available: Kuvempu University Library (1), Kuvempu University Library (1),

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