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1. Total customer value management: transforming business thinking. by Mahajan, Gautam. Publication: New Delhi: Response books, 2011 . xx, 326p. Date: 2011 Availability: No items available:

2. Total customer value management: transforming business thinking. by Mahajan, Gautam. Publication: New Delhi: Response books, 2011 . xx, 326p. Date: 2011 Availability: Items available: Kuvempu University Library (1),

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