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Sales promotion and advertising management / by Mishra, M N. Publication: Mumbai : Himalaya Publishing House , 1995 . 234p. ; Date: 1995 Availability: Items available: Kuvempu University Library (1),

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Advertising and promotion:an integrated marketing communications perspective / by Belch, George E. Publication: New Delhi : Tata McGraw-Hill , 2004 . xLi,407p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

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