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1. Services marketing:the Indian context / by Srinivasan, R. Publication: New Delhi : Prentice-Hall of India , 2005 . xiii,268p. ; Date: 2005 Availability: Items available: Kuvempu University Library (3),

2. Services marketing:integrating customer focus across the firm / by Zeithaml, Valarie A. Publication: New Delhi : Tata McGraw-Hill , 2005 . vi,277p. ; Date: 2005 Availability: Items available: Kuvempu University Library (3),

3. Services marketing:the Indian perspective text and readings / by Ravi, Shankar. Publication: New Delhi : Excel Books , 2002 . xiv, 1515p. ; Date: 2002 Availability: Items available: Kuvempu University Library (1),

4. Services marketing / by Apte, Govind. Publication: New Delhi : Oxford University Press , 2004 . xiv, 1515p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

5. Services marketing:operation, management and strategy / by Clow, Kenneth E. Publication: New Delhi : Biztantra , 2003 . xiv, 1515p. ; Date: 2003 Availability: Items available: Kuvempu University Library (1),

6. Services management / by Suri, R K. Publication: Mumbai : himalaya Publishing House , 2005 . xiv, 1515p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

7. Services marketing / by Rama Mohana Rao, K. Publication: Delhi : Pearson Education , 2005 . xx,425p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

8. Services marketing. by Rama Mohana Rao K. Publication: New Jersey : Pearson Education Inc, , 2007 . xiv, 358p.: Date: 2007 Availability: Items available: Kuvempu University Library (1),

9. Services marketing / by Shanker, Ravi. Publication: New Delhi : Excel Books , 2002 . xvi, 656p.: Date: 2002 Availability: Items available: Kuvempu University Library (1),

10. Services marketing: Indian context. by Srinivasan, R. Publication: New Delhi PHI Learning 2009 . xvi, 267p. Date: 2009 Availability: Items available: Kuvempu University Library (1),

11. Intangible economy: how services shape global production and consumption by Elms, Deborah K and others, Publication: New York: 2017 . xi, 196p. Date: 2017 Availability: Items available: Kuvempu University Library (1),

12. Service management: an integrated approach by Ryan, Mauris, Publication: New York: 2017 . viii, 282p. Date: 2017 Availability: No items available:

13. Marketing in service industry : by Chaudhary, Arvind Publication: New Delhi: Random Publications, 2018 . v, 289 p. ; 24.1 cm. Date: 2018 Availability: Items available: Kuvempu University Library (1), Kuvempu University Library (1),

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