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1. Creativity in product innovation / by Goldenberg, Jacob. Publication: Cambridge : Cambridge University Press , 2002 . xvi,461p ; Date: 2002 Availability: Items available: Kuvempu University Library (1),

2. Effective marketing management / by Singh, Y P. Publication: New Delhi : Anmol Publications , 2001 . viii, 302p ; Date: 2001 Availability: Items available: Kuvempu University Library (1),

3. Marketing principles and techniques / by Singh, Nirmal. Publication: New Delhi : Deep and Deep Publications , 2003 . viii, 302p ; Date: 2003 Availability: Items available: Kuvempu University Library (1),

4. International marketing management / by Dewan, J M. Publication: New Delhi : Discovery Publishing House , 1996 . ix,715p. ; Date: 1996 Availability: Items available: Kuvempu University Library (1),

5. Marketing Management / by Panda, Tanmay. Publication: New Delhi : Shree Publishers & Distributers , 2004 . 234p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

6. Elements of marketing management / by Lal, A B. Publication: New Delhi : Shree Publishers and Distributors , 2003 . 234p. ; Date: 2003 Availability: Items available: Kuvempu University Library (1),

7. Marketing management. by Kotler, Philip. Publication: Delhi: Pearson Education , , 2006 . x,246p. Date: 2006 Availability: Items available: Kuvempu University Library (3),

8. New options advantage:gaining a trading edge over the markets / by Caplan, David L. Publication: Chicago : Probus publishing , 1995 . vi,144p. ; Date: 1995 Availability: Items available: Kuvempu University Library (1),

9. Marketing management by Kotler, Philip. Publication: New Delhi : : Prentice-Hall of India , , 2007 . xiii,268p. ; . Date: 2007 Availability: Items available: Kuvempu University Library (8),

10. Principles of marketing / by Kotler, Philip. Publication: New Delhi : Prentice-Hall of India , 2005 . xiii,268p. ; Date: 2005 Availability: Items available: Kuvempu University Library (3),

11. Marketing management:text and cases / by Lal, Rajiv. Publication: New Delhi : Tata McGraw-Hill , 2005 . xviii,1250p. ; Date: 2005 Availability: Items available: Kuvempu University Library (1),

12. E-marketing / by Strauss, Judy. Publication: New Delhi : Prentice-Hall of India , 2006 . xviii,391p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

13. Marketing management:planning implementation and control.   Publication: Delhi : Macmillan , 2002 . xxxv,748p.: Date: 2002 Availability: Items available: Kuvempu University Library (2),

14. Analysis for strategic marketing / by Rao, Vithala R. Publication: New Delhi : Pearson Education , 1998 . xiii,514p. ; Date: 1998 Availability: Items available: Kuvempu University Library (1),

15. International business and marketing management / by Singh, Yogendra. Publication: Delhi : AITBS Publishers , 2004 . xiii,514p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

16. Marketing management:text and cases by Jayachandran, S. Publication: New Delhi : Excel Books , 2004 . xiii,514p. ; . Date: 2004 Availability: Items available: Kuvempu University Library (3),

17. Business marketing management: a stratregic view of industrial and organisational markest / by Hutt, Michael D. Publication: Bangalore : Thomson , 2004 . xii 300p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

18. Marketing management. by Sherlekar, S A. Publication: Mumbai : Himalaya Publishing House, 2006 . xviii, 530p.: Date: 2006 Availability: Items available: Kuvempu University Library (3),

19. Marketing management / by Saxena, Rajan. Publication: New Delhi : Tata McGraw-Hill , 2006 . x,394P ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

20. Marketing / by Lamb, Charles W. Publication: Singapore : Thompson South Western , 2004 . xLi,407p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

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