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Keller, Kevin Lane.
Strategic brand management: building, measureing and managing brand equity Textual Documents - 2nd ed. - New Delhi Prentice-Hall of India 2003 - xxvii,788p.
658.827 /
Strategic brand management: building, measureing and managing brand equity Textual Documents - 2nd ed. - New Delhi Prentice-Hall of India 2003 - xxvii,788p.
658.827 /
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