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Strategic brand management: building, measureing and managing brand equity (Record no. 34843)

000 -LEADER
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001 - CONTROL NUMBER
control field 34884
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
245 ## - TITLE STATEMENT
Title Strategic brand management: building, measureing and managing brand equity
Medium Textual Documents
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice-Hall of India
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxvii,788p.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 658.827 71136 2018-12-16 2018-12-16 Books