Log in to your account
Strategic brand management: creating and sustaining brand equity long term (Record no. 34891)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00400nam a2200133Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 34932 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181215s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean Noel. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: creating and sustaining brand equity long term |
| Medium | Textual Documents |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Daryaganj: |
| Name of publisher, distributor, etc | Kogan Page India, |
| Date of publication, distribution, etc | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,443p. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kuvempu University Library | Kuvempu University Library | 2018-12-16 | 658.827 | 73257 | 2018-12-16 | 2018-12-16 | Books |
Exporting to Dublin Core...
Ph: 08282-256262-Ext:278 Email id: KULIBRARY15@GMAIL.COM
Powered by Koha