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Strategic brand management: creating and sustaining brand equity long term

by Kapferer, Jean Noel.
Edition statement:2nd ed. Published by : Kogan Page India, (Daryaganj:) Physical details: xv,443p. Year: 2000
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Item type Current location Call number Status Date due Barcode
Books Books Kuvempu University Library
658.827 (Browse shelf) Available 73257

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