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Advertising and promotion: an integrated marketing communications perspective (Record no. 35909)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00431nam a2200145Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35951 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181215s9999||||xx |||||||||||||| ||und|| |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E, |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective |
| Medium | Textual Documents |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata Mcgraw Hill, |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 779p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kuvempu University Library | Kuvempu University Library | 2018-12-16 | 659.1 | 77418 | 2018-12-16 | 2018-12-16 | Books |
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