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Advertising and promotion: an integrated marketing communications perspective

Additional authors: Belch, Michael.

Edition statement:6th ed. Published by : Tata Mcgraw Hill, (New Delhi) Physical details: xxvi, 779p. Year: 2004

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	659.1 (Browse shelf)	Available		77418

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