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Strategic brand management for B2B markets: a road map for organizational transformation. (Record no. 51404)

000 -LEADER
fixed length control field 00505nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 51080
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181215s9999||||xx |||||||||||||| ||und||
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sarin, Sharad.
245 ## - TITLE STATEMENT
Title Strategic brand management for B2B markets: a road map for organizational transformation.
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Response Books,
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent xix, 262p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Product management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Branding (Marketing)
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand name products- Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Kuvempu University Library Kuvempu University Library 2018-12-16 College Book House 658.827 95040 2018-12-16 0.00 2018-12-16 Books

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