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Study on role of celebrity endorsement on brand building in Indian context (Record no. 90073)

000 -LEADER
fixed length control field 00618nam a22002177a 4500
001 - CONTROL NUMBER
control field t-4249
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200818162541.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190906b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency KUL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 380
Item number DEE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Deepa, L
Relator term Researcher
245 ## - TITLE STATEMENT
Title Study on role of celebrity endorsement on brand building in Indian context
Medium Thesis
Statement of responsibility, etc Deepa, L
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Shankaraghatta:
Name of publisher, distributor, etc Kuvempu University,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 169 p. ;
Other physical details C D
502 ## - DISSERTATION NOTE
Dissertation note Ph.D
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Celebrities- Brand management
-- Commerce
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Giridhar, K V
Relator term Guide
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Thesis and Dissertation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Kuvempu University Library Kuvempu University Library 2019-08-19 380 DEE t-4249 2019-09-06 2019-09-06 Thesis and Dissertation
          Kuvempu University Library Kuvempu University Library 2019-08-19 380 DEE;1 t-4250 2019-09-06 2019-09-06 Thesis and Dissertation

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