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Study on role of celebrity endorsement on brand building in Indian context

by Deepa, L
Additional authors: Giridhar, K V -- Guide
Published by : Kuvempu University, (Shankaraghatta:) Physical details: xviii, 169 p. ; C D
Subject(s): Celebrities- Brand management -- Commerce
Year: 2018
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Item type Current location Call number Status Date due Barcode
Thesis and Dissertation Thesis and Dissertation Kuvempu University Library
380 DEE (Browse shelf) Not for loan t-4249
Thesis and Dissertation Thesis and Dissertation Kuvempu University Library
380 DEE;1 (Browse shelf) Not for loan t-4250

Ph.D

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