Normal view MARC view ISBD view

Advertising and promotion:an integrated marketing communications perspective /

Additional authors: Belch, Michael.

Edition statement:6th ed. Published by : Tata McGraw-Hill , (New Delhi :) Physical details: xLi,407p. ;

Subject(s): Communication in marketing | Advertising | Sales Promotion

Year: 2004

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Item type	Current location	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	659.1 (Browse shelf)	Available		67351

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 Advertising:theory and practice /	659.1 Advertising:theory and practice /	659.1 Advertising promotion and new media /	659.1 Advertising and promotion:an integrated marketing communications perspective /	659.1 Foundations of advertising-theory and practice /	659.1 Effective advertising:understanding when,how and why advertising works /	659.1 Effective advertising:understanding when,how and why advertising works /	Next

There are no comments for this item.

Koha online