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Strategic marketing channel management /

by Bowersox, Donald J.
Additional authors: Cooper, M Bixby.
Series: McGraw-Hill series in marketing, Published by : Tata McGraw-Hill , (New Delhi :) Physical details: xxiii,370p. ;
Subject(s): Marketing management
Year: 2004
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Item type Current location Call number Status Date due Barcode
Books Books Kuvempu University Library
658.8 (Browse shelf) Available 76043

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