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Integrated advertising, promotion and marketing communications /

Additional authors: Baack, Donald.

Edition statement:3rd ed. Published by : Prentice Hall of India , (New Delhi :) Physical details: 297p. ;

Subject(s): Advertising

Year: 2007

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	659.1 (Browse shelf)	Available		76024

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Previous	659.1 Advertising management /	659.1 Advertising management /	659.1 How to turn advertising expenses into investments /	659.1 Integrated advertising, promotion and marketing communications /	659.1 Foundations of advertising theory and practice	659.1 Integrated advertising promotion, and marketing communications /	659.1 Advertising and promotion: an IMC approach	Next

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