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Marketing accountability: how to measure marketing effectiveness.

Additional authors: Mouncey, Peter.

Published by : Kogan Page , (London:) Physical details: X, 293p.

Subject(s): Marketing- Cost effectiueness | Marketing- Management

Year: 2009

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Kuvempu University Library	658.800 72 (Browse shelf)	Available		91981

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