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61. E-commerce: strategy,technologies and applications. by Whiteley, David. Publication: New Delhi : Tata McGraw-Hill , 2001 . xvi, 918p.: Date: 2001 Availability: Items available: Kuvempu University Library (2),

62. E-commerce: business technology society / by Laudon, Kenneth C. Publication: Delhi : Pearson Education , 2008 . 918p. ; Date: 2008 Availability: Items available: Kuvempu University Library (3),

63. Research for marketing decisions / by Green, Paul E. Publication: New Delhi : Prentice-Hall of India , 2007 . 344p. ; Date: 2007 Availability: Items available: Kuvempu University Library (1),

64. Introduction to e-business management and strategy / by Combe, Colin. Publication: Burlington : Butterworth-Heinemann , 2006 . xviii,263p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

65. Marketing management / by Kotler, Philip. Publication: New Delhi : Prentice hall of India , 2009 . xviii,263p. ; Date: 2009 Availability: Items available: Kuvempu University Library (1),

66. Business marketing / by Bingham, Frank G. Publication: Boston : McGraw-Hill , 2005 . xiv,1184p. ; Date: 2005 Availability: No items available:

67. Marketing management:cases and concepts / by Dholakia, Nikhilesh. Publication: Delhi : Macmillan , 1978 . xii,523p. ; Date: 1978 Availability: Items available: Kuvempu University Library (1),

68. Strategic marketing channel management / by Bowersox, Donald J. Publication: New Delhi : Tata McGraw-Hill , 2004 . xxiii,370p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

69. Channel advantage: going to markat with multiple sales channels to reach more customers / by Friedman, Lawrence G. Publication: New Delhi : Elsevier , 2008 . xxiii,370p. ; Date: 2008 Availability: Items available: Kuvempu University Library (1),

70. Marketing to win: designs and campaigns to achieve market dominace / by Mehta, Satish. Publication: Delhi : Pearson Power , 2008 . xxiii,370p. ; Date: 2008 Availability: Items available: Kuvempu University Library (1),

71. Business market management: understanding creating and delivering value / by Anderson, James C. Publication: Patparganj : Pearson education , 2004 . xiv,348p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

72. Strategic marketing: making decisions for strategic advantage / by Sahaf, Musadiq A. Publication: New Delhi : Prentice Hall of India , 2008 . 297p. ; Date: 2008 Availability: Items available: Kuvempu University Library (1),

73. Contemporary strategic marketing / by Brennam, Ross. Publication: Hampshire : Palgrave Macmillan , 2003 . vi,319p. ; Date: 2003 Availability: Items available: Kuvempu University Library (1),

74. Strategic marketing / by Sahaf, Musadiq A. Publication: New Jersey : Prentice Hall, , 2008 . xviii, 506p.: Date: 2008 Availability: Items available: Kuvempu University Library (1),

75. Strategic marketing channel management / by Bowersox, Donald J. Publication: New Delhi : Tata Mcgraw Hill, , 1992 . xvi, 488p.: Date: 1992 Availability: Items available: Kuvempu University Library (1),

76. Strategic marketing management: text and cases. by Gupta, S L. Publication: New Delhi: Atlantic Publishers, 2009 . vi, 541p. Date: 2009 Availability: Items available: Kuvempu University Library (1),

77. Four pillars of profit-driven marketing: how to maximize creativity, accountability, and ROI. by Moeller, Leslie H and others. Publication: New Delhi: Tata Mcgraw Hill Publishing, 2009 . vii, 232p. Date: 2009 Availability: Items available: Kuvempu University Library (1),

78. Export import: management. by Paul, Justin. Publication: New Delhi: Oxford University Press, 2008 . xix, 397p. Date: 2008 Availability: Items available: Kuvempu University Library (1),

79. Marketing accountability: how to measure marketing effectiveness. by McDonald, Malcolm. Publication: London: Kogan Page , 2009 . X, 293p. Date: 2009 Availability: Items available: Kuvempu University Library (1),

80. Marketing management. by Kotler, Philip. Publication: New Delhi: Pearson Education, 2009 . xlvii, 647p. Date: 2009 Availability: Items available: Kuvempu University Library (1),

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