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Advertising and promotion:an integrated marketing communications perspective / by Belch, George E. Publication: New Delhi : Tata McGraw-Hill , 2004 . xLi,407p. ; Date: 2004 Availability: Items available: Kuvempu University Library (1),

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Advertising and promotion: an integrated marketing communications perspective by Belch, George E, Publication: New Delhi Tata Mcgraw Hill, 2004 . xxvi, 779p. Date: 2004 Availability: Items available: Kuvempu University Library (1),

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Wiley international encyclopedia of marketing: Contents:Vol.- advertising and integrated communication by Belch, Michael, Publication: Chichester: 2011 . xiv, 221p. Date: 2011 Availability: No items available:

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