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Brand segmentation: seven strategies for effective segmentation /

by Kapoor, Jagdeep.
Published by : Macmillan India , (Delhi :) Physical details: xviii,662p. ;
Subject(s): Brand management
Year: 2006
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Item type Current location Call number Status Date due Barcode
Books Books Kuvempu University Library
658.827 (Browse shelf) Available 72370
Books Books Kuvempu University Library
658.827 (Browse shelf) Available 72369

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