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Study on role of celebrity endorsement on brand building in Indian context

Additional authors: Giridhar, K V -- Guide

Published by : Kuvempu University, (Shankaraghatta:) Physical details: xviii, 169 p. ; C D

Subject(s): Celebrities- Brand management -- Commerce

Year: 2018

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Item type	Current location	Call number	Status	Date due	Barcode
Thesis and Dissertation	Kuvempu University Library	380 DEE (Browse shelf)	Not for loan		t-4249
Thesis and Dissertation	Kuvempu University Library	380 DEE;1 (Browse shelf)	Not for loan		t-4250

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