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Strategic Brand Management: creating and sustaining brand equity long term / by Kapferer, Jean Noel. Publication: Daryaganj : Kogan Page India , 2000 . xviii,638p. ; Date: 2000 Availability: Items available: Kuvempu University Library (1),

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Retailization: brand survival in the age of retailer power / by Thomossen, Lors. Publication: London : Kogan Page India , 2006 . x,221p. ; Date: 2006 Availability: Items available: Kuvempu University Library (1),

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Strategic brand management: creating and sustaining brand equity long term by Kapferer, Jean Noel. Publication: Daryaganj: Kogan Page India, 2000 . xv,443p. Date: 2000 Availability: Items available: Kuvempu University Library (1),

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Strategic brand management: creating and sustaining brand equity long term by kapferer, Jean Noel. Publication: Daryaganj: Kogan Page India, 2000 . xv,443p. Date: 2000 Availability: Items available: Kuvempu University Library (1),

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